Our Mission

Our Story

be good started with a vision to build a hat company focused on comfort, good vibes, and giving back. The idea originated after an early morning run during a business trip to Los Angeles. After seeing a high level of poverty on the streets of downtown LA, this husband-and-wife duo from small town America sought out to help people in need and the idea of be good mission was born. Each hat style is meticulously designed by self-proclaimed hat connoisseurs with comfort and quality top of mind.


be good is on a mission to create a stylish apparel brand focused on designing comfortable fitting hats, promoting positive vibes, and helping Americans in need.


For each Americans Facing Hunger hat sold, be good donates 15 meals to Feeding America.

50% of profits from each American Flag hat sold are donated to U.S.Vets to help support homeless veterans. be good is excited to be an official promotional partner with U.S.Vets. #HONORUSVETS

be good donates 100% of net profits of the Row the Boat hat to Row the Boat Fleck Family Fund at Masonic Children's Hospital