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Our Story

be good started with a vision to build a hat company focused on comfort, good vibes, and giving back. The idea originated after an early morning run during a business trip to Los Angeles. After seeing a high level of poverty on the streets of downtown LA, this husband-and-wife duo from small town America sought out to help people in need and the idea of be good mission was born. Each hat style is meticulously designed by self-proclaimed hat connoisseurs with comfort and quality top of mind.


be good is on a mission to create a stylish apparel brand focused on designing comfortable fitting hats, promoting positive vibes, and helping Americans in need.


For each Signature Series hat sold online, be good will donate 15 meals to Americans facing hunger.

50% of profits from each Special Edition American Flag hat will be donated to U.S.Vets to help support homeless veterans. be good is excited to be an official promotional partner with U.S.Vets. #HONORUSVETS